About the founder

Games and design

I spent a lot of my childhood playing online games. I was especially interested in their economies and how people negotiated. In middle school, I tried to teach myself Java so I could run a private server. That attempt didn’t get very far, but I kept wanting to learn how the software worked.

I’ve always drawn, too. My family appreciated design, and in high school I wanted to start a clothing company. I couldn’t afford to launch it, but I kept designing. I still spend free time working on clothing ideas and digital artwork.

The technology behind a case

A moot court assignment involved a claim against an autonomous-vehicle manufacturer. I got so interested in researching how its sensors worked that I almost didn’t finish my appellate brief.

My favorite class, Legal Issues in Electronic Commerce, explored the legal questions surrounding software and digital businesses. I wanted to keep learning about that work after graduating.

Working inside technology companies

At Ezoic, an advertising technology company, prospecting meant reviewing thousands of websites a week. I started noticing patterns in how sites were designed and how those differences related to traffic. I also worked with publishers through technical onboarding and support.

At StrongMind, an education technology company, I worked directly with the CEO in a role combining legal work and process improvement. I reviewed agreements and researched privacy questions while working alongside technical and business teams. I enjoyed helping people with different expertise work through the same problem.

I later became a licensed Arizona attorney and practiced family law in Phoenix. That gave me a closer understanding of how firms operate and what clients are feeling when they first reach out.

Starting Equant

I kept finding things I wanted to build. SaaSpocalypse began as a conversation with a friend and became a research platform with scheduled AI workflows. Keeping it running taught me a lot about where those systems need closer review.

Building websites for law firms gave me a similar satisfaction, especially when someone was excited to put the finished site in front of their clients. I wanted to keep doing that work, which led me to start Equant.